Client testimonials are simple short videos that feature a previous client describing an amazing experience they had with your business. Usually no longer than 1 minute in length and shot in a ‘talking-head’ style, these videos are very powerful when it comes to convincing your prospective clients that your business is the one to go for over your competition. Testimonials are very similar to interviews in terms of production requirements. However, in most instances, testimonials only consist of one person on-screen, meaning usually only one camera is required. These minimal requirements mean that testimonials are very affordable. In addition, they are phenomenal conversion tools. How many things have you bought from Amazon based on the user reviews?
Looking for a client testimonial? Check out our discounted packages.
Interested in hearing more from us?
If you enjoyed this post, sign up below for our Video Musings emails and we’ll send you a collection of interesting videos and our thoughts on them each month.