Hello fellow video lovers!

This month we’ve been looking at design.  With new projects on the horizon, we come to the hardest part of any venture; getting off the starting block!  Picking a name and a logo is one of the most difficult things we’ve ever done in business, followed shortly by deciding on the aesthetics of the brand and how those aesthetics will impact people’s perception.

Here’s a few videos about the nature of design.  Perhaps if you find yourself in the same situation as us, these might help you approach the challenge from a new direction.

Enjoy and good luck!

Dan, Creative Director

PS – Please note the first two videos are not of our own creation, simply curated and credited.

What is Design?

If, like us, you’re unsure how to answer this question, this excellent animation by PepRally might help.

Legends of the Field

Creators of many of the world’s most iconic and enduring brands, Ivan Chermayeff & Tom Geismar discuss inspiration and what it means to design for some of the worlds most iconic brands in this wonderful video by Dress Code.  To have achieved what this pair have achieved and still be going strong at 85 years old is quite something.  We salute you sirs!

Form and Function

We recently completed a video for Blenheim Forge in Peckham, London, as part of a new series investigating the ‘essence of human passion and inspiration’, called Respite.  Jon, James and Rich shared with us their thoughts on the challenges involved in knife making and the interesting relationship between design and functional requirements.

Enjoyed our musings?

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Ben Crone-Barber

About Ben Crone-Barber

Ben is the Managing Director at Shorefront and an expert in digital marketing, video production and audio engineering.

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